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    Director of Marketing

    Carolyn Lighty

    Leveraging best practice strategies and marketing technologies in innovative ways that help achieve maximum growth and sustainability.

    Experience & Activities

    Carolyn has spent over 20 years curating the ideal mix of analytics and creativity that, when paired with the technological tools and solutions she prescribes, affords businesses transformative marketing strategies that support enterprise-wide growth and sustainability. Carolyn’s background in sales and marketing management gives her the edge when it comes to assessing a business’ strengths, weaknesses and opportunities to help create a roadmap for success.

    She has successfully adopted and applied this data driven omnichannel approach to using brand & market insights to support marketing plan development for inbound marketing, demand generation, content creation, and digital advertising campaigns for Fortune 500 companies, SMBs and Tech Startup’s.