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Privacy Policy

At Victoria Fide Consulting, LLC (“Victoria Fide,” “we,” “us,” or “our”), we understand the importance of protecting your personal information and are committed to protecting the privacy of individuals who visit our website at victoriafide.com. This Privacy Policy explains what information we collect, how we use it, who we share it with, and your rights regarding that information.

By using our website, you agree to the practices described in this policy.

1. Information We Collect

1.1 Information You Provide Directly

When you fill out a contact form, request a consultation, or purchase a product or download on our website, we may collect:

  • Your name
  • Email address
  • Company name and job title
  • Phone number (if provided)
  • Billing and payment information (processed securely through Stripe — see Section 4)
  • Any other information you choose to include in a message or form submission

1.2 Information Collected Automatically

When you visit our website, certain information is collected automatically through cookies, tracking pixels, and similar technologies, including:

  • IP address and general geographic location
  • Browser type and version
  • Pages visited, time spent on pages, and referring URLs
  • Device type and operating system
  • Interaction data used for advertising and remarketing purposes

1.3 Information Collected Through Third-Party Tools

We use third-party tools that may independently collect data when you visit our site. See Section 4 for details on each tool and its data practices.

2. How We Use Your Information

We use the information we collect for the following purposes:

  • To respond to inquiries and consultation requests
  • To process purchases made through our website
  • To send marketing emails and communications about our services (only to individuals who have submitted a contact form or opted in)
  • To improve our website content and user experience
  • To serve relevant advertising to past visitors through remarketing platforms (Google Ads, LinkedIn)
  • To analyze website traffic and measure marketing effectiveness
  • To comply with legal obligations

We do not use your information for automated decision-making or profiling in a way that produces legal or similarly significant effects.

3. Marketing Communications

If you submit a contact form on victoriafide.com, your information may be added to our marketing email list in HubSpot. We use HubSpot to send service-related updates, thought leadership content, and information about our consulting offerings.

You may opt out of marketing emails at any time by clicking the unsubscribe link included in every email, or by contacting us directly at the address in Section 8. Opting out of marketing emails will not affect our ability to send transactional communications (such as purchase receipts).

4. Third-Party Services and Data Sharing

We share information with the following third-party service providers in order to operate our website and deliver our services. We do not sell your personal information to any third party.

4.1 HubSpot (CRM and Marketing Automation)

Contact information submitted through forms on our website is transmitted to HubSpot, Inc. HubSpot also places a tracking cookie on your browser when you visit our site, which may track your behavior across pages. This data is used to manage our customer relationships and send marketing communications. HubSpot’s privacy policy is available at hubspot.com/legal/privacy-policy.

4.2 Google Analytics and Google Ads

We use Google Analytics to understand how visitors interact with our website. We also run Google Ads remarketing campaigns, which use cookies to show ads to past visitors on other websites and platforms. Google may use this data in accordance with its own privacy policy, available at policies.google.com/privacy. You can opt out of Google Analytics tracking at tools.google.com/dlpage/gaoptout.

4.3 LinkedIn Insight Tag

We use the LinkedIn Insight Tag to track conversions from LinkedIn advertising campaigns and to enable LinkedIn to serve targeted ads to past visitors of our website. LinkedIn may collect data about your visit in accordance with its privacy policy, available at linkedin.com/legal/privacy-policy.

4.4 Stripe (Payment Processing)

Purchases made on our website are processed by Stripe, Inc. When you make a purchase, your payment card information is transmitted directly to Stripe and is never stored on our servers. Stripe’s privacy policy is available at stripe.com/privacy.

4.5 Google Tag Manager

We use Google Tag Manager to manage and deploy the tracking tags described above. Google Tag Manager itself does not collect personal data, but it facilitates the operation of the tools listed in this section.

4.6 WordPress and Elementor

Our website is built on WordPress using the Elementor page builder. These platforms may store technical data related to site functionality. No personal data is shared with these platforms beyond what is necessary to operate the website.

5. Cookies and Tracking Technologies

Our website uses cookies — small text files stored on your device — to enable website functionality, analyze traffic, and support advertising. The types of cookies we use include:

  • Strictly necessary cookies: Required for basic site functionality
  • Analytics cookies: Used to measure traffic and user behavior (Google Analytics)
  • Marketing and remarketing cookies: Used to serve targeted ads to past visitors (Google Ads, LinkedIn Insight Tag, HubSpot)

You can control cookie preferences through your browser settings. Note that disabling certain cookies may affect website functionality. Most browsers allow you to refuse or delete cookies through their settings menus.

6. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, or as required by law. Specifically:

  • Contact and CRM data in HubSpot is retained as long as we maintain an active or prospective business relationship with you
  • Purchase records are retained for a minimum of seven years for tax and accounting purposes
  • Analytics and behavioral data is subject to the retention settings of each respective platform (Google, LinkedIn)

You may request deletion of your personal information at any time by contacting us as described in Section 8.

7. Your Privacy Rights

7.1 California Residents (CCPA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):

  • The right to know what personal information we collect, use, disclose, and sell
  • The right to request deletion of your personal information
  • The right to opt out of the sale of your personal information
  • The right to non-discrimination for exercising your privacy rights

Victoria Fide does not sell personal information. To exercise any of the above rights, contact us using the information in Section 8. We will respond to verifiable requests within 45 days.

7.2 All Users

Regardless of your location, you may contact us at any time to:

  • Request access to the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your information
  • Opt out of marketing communications

8. Contact Us

If you have questions about this Privacy Policy or wish to exercise any of your rights, please contact us:

Victoria Fide Consulting, LLC

info@victoriafide.com

5601 County Road 21 SW, Alexandria, Minnesota 56308

We will respond to all privacy-related requests within a reasonable time and no later than 45 days for CCPA requests.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make material changes, we will update the effective date at the top of this page. We encourage you to review this